John Tierney's New York Times article entitle "Findings - Earth Day Challenge - 7 New Rules for the Environment" is an interesting follow up to the Earth Days (2009) documentary that aired on PBS Monday night (also available on Netflix if you missed it). This year marks the 40th anniversary of the first official Earth Day in 1970. In thinking about the environmental movement and all it's developments and changes, it's an interesting read on the fact, fiction and also misconceptions of the eco-conscious consumer - and that includes myself. I suggest reading it (link above). It's an enlightening read.